TEARFUND

As Head of Design at Tearfund, I played a key role in developing, testing, and delivering a re-brand that worked across the Global 'Tearfund Family' organisations. Abstract maps and keylines represent the 50 countries where Tearfund operates, creating a distinctive and ownable brand device that unifies the organisation and celebrates its global mission. I led the design team in creating a suite of brand assets – including updated logos, fonts, and a colour palette – alongside a robust brand architecture to establish a strong, consistent identity for Tearfund.