DRAGON ROUGE | BRAND AGENCY

Pritchitts aimed to create a new product that encouraged consumers to re-evaluate milk in a fresh way. Their milk was infused with natural and wholesome, yet unusual, flavour combinations – milk with a twist. The solution "thinks differently" turning milk on its head by introducing Modern Milk, a natural yet flamboyant milk product. Accompanied by vibrant illustrations, the personalised cows came to life, resulting in a milk carton that stood out from the crowd.