TEARFUND
A campaign designed to raise awareness of plastic pollution and its impact on those living in poverty. Call the problem what it is – rubbish. Through petitions, events, direct mail, and digital assets, the campaign encouraged people to pressure multinational companies, such as Unilever and Coca-Cola, to reduce their use of single-use plastics. Within five months of launching, Unilever had committed to cut plastic use in half by 2025.
