Waverley abbey
Waverley Abbey College wanted to launch a campaign for Mental Health Awareness Week to encourage people to train as counsellors to enable lasting transformation. After developing a campaign concept, I commissioned a production agency to create a short animation. I oversaw the script, storyboard, voiceover, and creative direction to ensure it remained on-brand and effectively communicated the campaign's key messages. This video, alongside other marketing communications, saw a rise in student enrolment by 85%.
